I am Co-Owner and Creative Director of Agency V, a fashion PR and consulting firm that represents twenty fashion and accessory designers. I am running the agency with our Managing Director and Co-Owner Julia Menthel. We are positioning our clients in the international media and regularly organize shows in Paris, Berlin, Copenhagen and New York. The offices are located in Berlin, Copenhagen and New York.
My PR concept is based on the creative expression of each designer represented. Strategically, the focus lies within the designer’s creative statement and how it translates into his or her collections, visuals, shows, events and collaborations. I am offering brand development- through selective press concepts and individually tailored events in order to emphasize the strong personality and image of the designers.
The tutoring and speeches are focusing on the start-up phase of an emerging label, which includes market positioning and sales perspectives and gives advice for considered brand placement through planning and executing public relations work based on a strategy, developed for and with the client. This is achieved through strategic positioning in fashion, art and interior magazines (institutional, independent, trade) as well as events and shows.