I am Co-Owner and Creative Director of Agency V, a fashion PR and consulting firm that represents twenty fashion and accessory designers. We are positioning our clients in the international media and regularly organize shows in Paris, Berlin and Copenhagen. The offices are located in Berlin and New York.
My PR concept is based on the creative expression of each designer represented. Strategically, the focus lies within the designer’s creative statement and how it translates into his or her collections, visuals, shows, events and collaborations. I am offering brand development- through selective press concepts and individually tailored events in order to emphasize the strong personality and image of the designers.
The tutoring and speeches are focusing on the start-up phase of an emerging label, which includes market positioning and sales perspectives and gives advice for considered brand placement through planning and executing public relations work based on a strategy, developed for and with the client. This is achieved through strategic positioning in fashion, art and interior magazines (institutional, independent, trade) as well as events and shows.